As a full-service, family owned and operated jeweler since our opening in 2016, we are committed to serving our customers and take pride in offering timeless jewelry and unique gift items at the best price. We have an on-site jeweler, as well as jewelry repair services.
Whether you’re looking for a custom piece or a specific off-the-shelf item, you’re sure to find the perfect piece when browsing our selection.
Flexible Layaway Options with 25% Down
12 Months, 0% Interest
Voted Best Jewelry Store in Sevier County
SIX YEARS IN A ROW
Custom Engraving and Repair Services
"I can't say enough about B&R Jewelers! I have gone to them for a slew of different jewelry needs from links and batteries for a watch, specialty sized earrings for my daughter, and a beautiful ring for my mom.
If you're looking for a jeweler in Sevier county I highly recommend B&R jewelers."
— Chelsey T., Yelp
"This is a great family owned jewelry store. All the people there are very informative and concerned, loving and caring. Jewelry is beautiful and jeweler is great. Thank you Lori and Billy for all your help and advice."
— Sandra Harp, Google Review